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After World War II and during the 20th century, Milan steadily rose to become not only the fashion capital of the nation, but the globe. Due to the city’s layout and being the hub for silk and textile production, Milan quickly emerged as the victor of all the cities in Italy to be the nation’s economic hub. Many household names in fashion bore roots in Milan, as tastes shifted to articles that were simple and elegant, but also practical and prêt-à-porter (ready-to-wear).


Famous Brands

Some of the most famous brands are Armani, Attico, Dolce & Gabbana, Missoni, Moschino, Prada, and Versace.

  • The first Armani boutique can be found in Via Sant’Andrew, which opened up in 1983.
  • Established in 2016, Attico created a collection of standout pieces and continues to innovate in the fashion industry.
  • Dolce & Gabbana’s first collection, “Real Women” was presented in Milan in 1985.
  • Missoni presented their first collection under the brand name in 1958, and gained traction after garnering the support of iconic fashion editor, Anna Piagi.
  • Starting in 1983, Moschino became world-renowned for its colorful designs and social awareness.
  • The first ever Prada store initially sold travel gear such as trunks, bags, suitcases, and other travel accessories and is found in Milan in the Galleria Vittorio Emanuele II, the world’s oldest active mall.
  • Versace’s first boutique was opened in 1978, in Via della Spiga

Some of the best shopping centres to visit in Milan are Galleria Vittorio Emanuele II, Quadrilatero d’Oro, Imarika, Rinascente, Matia’s Fashion Outlet, and City Life.

  • As previously mentioned, the Galleria Vittorio Emanuele II is the oldest active mall in the entire world.
  • The Quadrilatero d’Oro, deemed as one of the most iconic fashion centres in the world is home to the aforementioned iconic Italian fashion names.
  • Imarika, a womenswear store, focuses on promoting sustainable fashion and smaller artisanal designers.
  • For those who are not interested in the steep prices of other shopping centres, the fashion outlet provides great deals on Milanese clothing and has several locations.
  • The modern side of Milan! City Life is a commercial district with the most interesting skyscrapers and a great mix of restaurants and shops.

Fashion Week

Milan’s Fashion Week is a semiannual trade show related to the newest releases in clothing brands. The first fashion week in Milan was hosted in 1958, in Gattamelata Street. This year’s fashion week will be held from Tuesday September 20th – Monday September 26th. The week-long event is held twice a year for spring/summer collections and fall/winter collections. Every September, February, January and June the streets of Milan become runways to showcase the latest collections.

  • September: Spring/summer collections (women)
  • June: Spring/summer collections (men)
  • February: Fall/winter (women)
  • January: Fall/winter (men)

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